The brief was to change the perspective of what can be part of our nutrition sources: create an attractive packaging for food based on insects.
A survey of what could possibly make people try out new products based on insects were conducted. Conclusion:
- packaging needs a window
- photos and/or detailed illustrations of insects is unattractive
- graphics and/or patterns that evokes insects is preferable
The choice of product fell on a bread mix with cricket flour (just add water and an oven).